A step by step system for getting results fast.
This quick-start guide will show you how to use AI to create really good content and copy that actually works.
There are two big secrets that make this possible:
Get the idea out of your head and into a rough draft as fast as humanly possible.
It doesn't matter if you:
Just get the rough draft done. Don't think. Don't edit. Just get it out.
Gary Halbert told me this in person one time. He said: "Never self-edit. When you start writing, just write whatever comes to mind. Don't stop, even if it's terrible, because you can go back and make it sound good later."
That advice changed my life. And it leads directly to the second secret...
Here's what separates professionals from everyone else: Take the time to let AI do 95% of the editing work, then personally polish that last 5%.
Most people either:
The magic is in the combination. AI does the heavy lifting, you add the human touch.
In this guide, I'm going to show you:
That's the stuff a lot of people already know how to do.
The real magic is in making it sound good.
To do that, you need to follow a process. In this guide, I'm going to show you the exact process I use personally - the same one that's generated millions in revenue.
Let's get started.
Here's what I hear from customers and subscribers all the time: "I want to make content. I want to write copy, but I don't know what to say. And I have all these tools and I'm still not doing any better than I was before I had the tools."
That's exactly what we're fixing right now. When I say "sales system," I don't mean some complicated machine. I mean identifying the little things you do regularly and making the doing of those things easy.
Last night, I built something new for you. Here's why: The normal way to use Project Shepherd is you just tell it "I need help making stuff" and it asks you questions and writes stuff for you. It's cool, but sometimes you just don't want to go through that whole process. Sometimes you're stuck before you even start.
So I created this prompt that has 119 different content topics and themes pre-loaded into it. Project Shepherd will take these proven topics and suggest specific ideas based on what YOU sell. It's my way of bribing people to watch the four-minute instructional video on how to use this thing. Log into oJoy.ai, click the giant purple button (it's the ONLY purple button) and you'll see a link to the prompt at the very top of the page.
Click "New Chat" in the upper left corner. You'll see all your old chats saved on the side. Then select Project Shepherd - it's the default for a reason. This is the workhorse of oJoy.ai. When we created it, we only had two tools. I've made all these other tools since then, but most people just use these two.
Instead of following the normal directions, just paste the big ideation prompt directly into Project Shepherd. (Log into oJoy.ai, click the giant purple button (it's the ONLY purple button) and you'll see a link to the prompt at the very top of the page.)
Here's exactly what I said when demonstrating with the sourdough example:
Notice I just rambled. I even left in a part where I complained about my Mac update. The beauty of this tool is it's built so you can just ramble and not worry about sounding normal. I hate typing, so I always use the microphone.
Project Shepherd will analyze your business against those 119 topics and give you specific suggestions. In my demo, it gave me:
I just picked one quickly: "Why most people get it wrong." Then when it asked me to be more specific, I said: "Let's talk about why everyone else is wrong."
I don't know anything about sourdough, so I picked something that sounded fun. The point is: don't overthink it. Just pick something.
Project Shepherd will give you hook options and main points to cover. Here's what I said:
When it asked if I had a personal story, I added:
Then I told it:
In about 30 seconds of conversation, we went from "I don't know what to write about" to having a complete rough draft. The 119-topic prompt eliminated the blank page problem. Project Shepherd's questions kept us moving forward instead of getting stuck in our heads.
Is the rough draft perfect? No, and that's the point. Remember what Gary Halbert told me in person: "Never self-edit. Write it. It doesn't matter if it's crap. Get it out of your head. Then go back and edit it."
This first draft is just the starting point. The magic happens in the next phase when we make it sound cool - but that's only possible once we have something to work with.
The reason people get stuck isn't lack of tools or knowledge. It's fear. We're afraid we're going to write something that sounds stupid and we're going to get judged. That's probably me projecting my own bullshit on you, but I think it's really the root of it.
This process bypasses that fear. You're not staring at a blank page wondering what to write. You're having a conversation, picking from proven topics, and getting something down that you can improve later.
That's how you go from stuck to creating content in under five minutes.
So now you have a rough draft. Is it perfect? It's pretty good actually. It's written well. But here's the thing about Project Shepherd - it's trained to write well, but it's not trained to write exactly like you. It's trained to write generically well.
This is where 99% of people stop. They take that rough draft and post it. You can always tell it's AI because it'll say things like "But here's the thing" (which I hate because AI uses it all the time), "It turns out," "But wait," and it follows this formulaic pattern that screams "I used ChatGPT."
What I'm about to show you takes five minutes. That five minutes is what separates the 1% from the other 99%. Most people won't do this. Let them not do it. It's great for us.
The first thing you can do is make it sound like a human actually wrote it for the platform you're using. Here's exactly what I told it:
That's the magical prompt. Why seventh grade reading level? Because that's how people actually talk. We don't speak in complex sentences when we're explaining something to a friend. The line breaks are crucial for social media - walls of text get scrolled past.
After this one change, the post looks completely different. Way better. It went from academic AI writing to something you'd actually see performing well on Facebook or Instagram.
Now here's the secret that 99% of AI users will thankfully never figure out. You can train Project Shepherd to write exactly like you write. But you have to do it right.
You need to feed it actual samples of your writing. Where do you get these?
You could even use samples of other people's writing styles you admire - not to copy their content, but to adopt elements of their communication style.
Here's exactly how I do it:
Then I paste in 5-10 samples of my actual writing.
Critical point: Do NOT just tell it "write like Frank Kern" without giving it samples. If you do that, it'll sound stupid. The AI has no idea how you actually write unless you show it.
After it analyzes your writing (it'll tell you what it noticed - things like "you use all caps for emphasis" or "you write in short, punchy sentences"), THEN you can say:
"Okay, now rewrite that like Frank Kern"
Or in your case, rewrite it like you.
When I did this in the demo, the transformation was immediate. The sourdough post went from generic AI to something I would actually write:
Instead of formal language, it became: "Everyone says timing is everything with sourdough. You got to stick to the exact schedule or you'll ruin it. Bull."
That's how I actually talk. Short sentences. Casual language. A little attitude. Your style will be different, and that's the point - it should sound like YOU.
If you're posting on social media, there's one more optional step:
Some of my friends use tons of emojis. Others, if they suddenly started using emojis, I'd call them and ask if they're okay. You need to match YOUR authentic voice.
Even after all this, I still do a quick manual edit. For example, when the AI writes "But here's the thing" - I just delete it and write something else. It's faster to make these small changes manually than to keep prompting the AI.
This is exactly what I mean by "make it sound cool." You're not trying to get the AI to be perfect. You're getting it 90% of the way there, then spending two minutes making it yours.
Here's what most people do: They use AI, get a generic output, post it, and wonder why their content doesn't connect. Their audience can smell AI content from a mile away. It feels fake because it is fake - it's not their voice.
When you take these five extra minutes, you're not just editing. You're transforming generic AI content into authentic communication that sounds like you on your best day. Same ideas, same structure, but now it connects because it sounds real.
Remember: The rough draft gets the ideas out. Making it sound cool makes people actually want to read it.
Let me be honest - creating images has always been awful for me. Even when AI image tools came out, it was still awful because you had to be a rocket surgeon to figure out how to use them. I am not a rocket surgeon, but I have one that helps me build things.
That's why we built Creative Director and Authority Cards into oJoy - to make image creation as simple as having a conversation.
Creative Director is designed to make cool pictures, memes, and visual content. Here's exactly how to use it:
Open a new chat (always start fresh for images) and select Creative Director. Then:
Then paste your completed post.
Creative Director will read your content and suggest image ideas. In the demo, I asked for the "woman with the cat meme" variation because I thought it would be funny for a sourdough post. It takes about a minute because making pictures takes a minute, but the result was something I'd actually use.
An Authority Card isn't a quote card where you're just quoting yourself like some guru. It's a teaching card that delivers actual value in image form. It takes the main lesson from your content and turns it into something visual that people can save, share, and learn from instantly.
Here's why Authority Cards are so powerful: About 25% of our content is just Authority Cards with no copy. That's it. Just the card as the entire post. They work because they deliver immediate value while subtly showing your domain name.
Start a new chat and select Authority Cards. Then literally just paste your post:
What I did in the demo:
I pasted the sourdough post without any other instructions. The tool automatically analyzed it and gave me five different Authority Card ideas. Five! From one post!
It broke down the post into "chunks" - different teachable moments that could each become their own card:
I picked chunk 5 and told it exactly what I wanted:
Notice what I'm doing here:
I also added:
"Make it a one-to-one aspect ratio. Put the call to action against some kind of contrasting background color so it really pops out."
Here's what just happened: We took ONE piece of content and potentially created SIX pieces:
Think about that. You write one thing, and you get a week's worth of content. Each Authority Card can stand alone because it's teaching something valuable. Your audience doesn't need the original post to get value from the card.
Authority Cards work for three reasons:
1. Instant Value: People can learn something in two seconds of scrolling. They don't have to click, read, or commit time. The value is right there.
2. Shareability: These cards get saved and shared because they're useful. When someone shares your Authority Card, your domain name goes with it.
3. Authority Building: You're not just posting random thoughts. You're teaching. Each card positions you as the expert who breaks down complex things into simple, actionable advice.
When you create content now, think about it differently. You're not just writing a post. You're creating:
This isn't about working harder. It's about being smarter with what you've already created. One good idea, properly executed, becomes a week of content that actually provides value.
And remember - when people see your domain name on these cards enough times, they start typing it directly into their browser. That's when you know you've won.
Now we're going to do something ninja. We're taking that same post about sourdough and turning it into a video script. But I'm going to show you a trick that'll make your scripts 10x better than what most people create.
First, let's get the basic script. Still in the same Project Shepherd chat where we wrote the post:
Project Shepherd will create a decent script. It'll have a hook, main points, and a call to action. It's fine. But we're not going for fine.
Here's what I do that most people never think of: I steal psychological patterns from videos that actually worked. Not the content - the patterns.
Before our session, I went to YouTube and found a video that crushed it. Doesn't matter what the topic is. I grabbed a video from a creator called Kalloway because their stuff performs incredibly well. Then I got the transcript (YouTube has a transcript button under every video).
Here's exactly what I told Project Shepherd:
Then I pasted the transcript.
The AI broke down things like:
I don't actually care about memorizing these techniques. I just want to confirm it understood what made that video work.
Now here's where it gets beautiful:
Think about what just happened. We didn't just ask AI to write a video script. We:
The result? A script that uses the same psychological hooks that get millions of views, but with our unique content.
When I did this with the sourdough script, it transformed from a basic explanation into something with real personality:
"I've been baking sourdough for years, and I'm telling you, everyone says you got to stick to exact schedules or you'll ruin it. Bull. This advice just makes you nervous and you end up watching the clock instead of watching your dough."
That's not just information. That's entertainment plus education. It's got attitude, personal experience, and challenges conventional wisdom - all patterns that work in viral videos.
Sometimes the AI adds timing notes or editorial comments. I don't like those, so:
This pattern extraction method isn't limited to one creator or style. You could:
The key is this: You're not copying content. You're identifying what makes communication effective and applying those principles to your own message.
Remember earlier when I said one idea becomes multiple pieces of content? Now we have:
That's potentially a week of content from one single idea, and the video script is engineered to perform well because it's using patterns that already work.
I need to be crystal clear here: We're not plagiarizing. We're not copying Kalloway's content and pretending it's about sourdough. We're studying WHY successful content works and applying those communication principles to our own original message.
It's like a comedian studying timing by watching Chappelle, or a writer studying structure by reading Hemingway. You're learning from the best to make your own content better.
This technique alone will put your video scripts miles ahead of anyone just asking ChatGPT to "write a video script about sourdough." They get generic garbage. You get something engineered to hold attention and drive action.
Let's say you're sold on this process, but you're thinking, "Dude, I don't want to go through this whole freaking process every day." I don't blame you. You need a way to batch-create content that's actually based on your real expertise, not just generic AI suggestions.
Here's what I'm about to show you: How to feed Project Shepherd your actual knowledge base so it can create endless content that sounds like you and teaches what you actually know.
I went and found a video where I was teaching copy stuff for 33 minutes. That's 33 minutes of me explaining concepts, telling stories, sharing frameworks - real material that I actually teach.
Here's exactly what I did:
Then I pasted the entire transcript. All of it.
Project Shepherd read and absorbed everything - my teaching style, my examples, the concepts I focus on, the stories I tell. It now has a knowledge base of my actual material.
Now here's where it gets interesting. Remember that big 119-topic ideation prompt? We're going to use it again, but differently:
Then I pasted the 119-topic prompt.
What happened next was magic. Project Shepherd analyzed my actual expertise against those 119 proven content frameworks and gave me specific ideas like:
These aren't generic ideas. These are based on things I actually taught in that video. It knows my material now.
I picked one idea to demonstrate:
In 30 seconds, I had a complete post based on my actual teachings. Not generic AI garbage - real insights from my actual material.
Remember, I opened a new chat for this demonstration, so Project Shepherd didn't have my writing style anymore. That's intentional - what if you have different clients or brands? You can have it sound like anybody by starting fresh.
So I fed it my writing samples again:
After it analyzed my style, I told it to rewrite the post. Then I refined it further:
Three minutes total. We went from idea to finished post that sounds exactly like me and teaches real concepts I actually know.
Now that Project Shepherd knows my material and can write in my voice, I don't have to think about content for weeks:
Horrible prompting, but it worked. Project Shepherd created a complete two-week content calendar with specific topics for each day, all based on my actual expertise.
Here's what just happened that changes everything:
As long as you like the calendar, you can come back to this chat and say "Write Tuesday's posts" or whatever. You could even batch-write everything on Sunday and schedule it all.
Most people ask ChatGPT for content ideas and get generic garbage. They have to fact-check everything because the AI is just making stuff up. They sound like everyone else using AI.
You're feeding it YOUR actual expertise. The AI isn't inventing facts about copywriting - it's pulling from that 33-minute video where I explained real concepts. Every piece of content is grounded in something you actually know and can stand behind.
This is how you go from "I don't know what to post" to having two weeks of authentic, valuable content mapped out in under 10 minutes. And you can do this with any knowledge base - your videos, your course materials, your book, even recordings of you just talking about what you know.
You're no longer overwhelmed with content creation. You're systematized.
This is how all content is actually created - you observe something, your brain filters it through your perspective, and you share that perspective. That perspective is content.
Check this little trick out. You can take content from completely unrelated topics and extract ideas that COULD be relevant to what YOU do, and share your perspective on them.
Sounds weird, I know - so let me show you.
For this demonstration, I grabbed a transcript from an Alex Hormozi video. I have no idea what he's talking about in this particular video - could be about business, could be about fitness, who knows. The topic doesn't matter. What matters is he's good at communicating ideas that connect with people.
Here's exactly what I did:
Then I pasted Hormozi's transcript.
Project Shepherd found principles in his video that could apply to AI copywriting:
These weren't things Hormozi said about AI. He was probably talking about business or fitness. But the underlying principles transfer perfectly to what we're teaching.
I'll bet you $100,000 Alex Hormozi doesn't say any of these things about AI copywriting in that video. But the principles he teaches about focus, about pushing through discomfort, about selective productivity - those are universal concepts that apply to mastering any skill.
We're not copying his content. We're recognizing that great ideas are transferable. It's like how a football coach might study a chess grandmaster to understand strategy, or how a chef might watch a painter to understand composition.
Here's the process broken down:
Use my exact prompt structure but adjust for your field:
"I'm going to give you [content type] by [creator]. I want you to go through it, understand the main points, and see if there's anything that could be tied back to [your topic]. I want to be very clear that I don't want to plagiarize this person's material in any way. I'm just looking for ideas that could be transferable."
Once you have the transferable principles, ask:
"Based on these principles and what I do, what unique angles could I use to create content about [your topic]?"
Now write content that applies these universal principles to your specific expertise. You're not copying - you're translating wisdom from one domain to another.
When I created content from this process, no one would look at it and say, "That was stolen from Alex Hormozi's video." It's not. It's me recognizing that his principle about selective productivity applies perfectly to people trying to learn AI copywriting.
The content is 100% about my topic, using my examples, solving my audience's problems. I just borrowed the underlying insight that focusing on one tool deeply is better than trying to master everything at once.
Most people think content creation means staring at a blank page and hoping for divine inspiration. Or they ask ChatGPT to "write a post about [topic]" and get the same generic garbage everyone else gets.
You're being strategic. You're recognizing that great ideas exist everywhere, and your job as a content creator is to be a translator - taking wisdom from one place and showing how it applies to your audience's specific situation.
This one technique means you'll never run out of fresh angles. Every book you read, every video you watch, every conversation you have becomes potential content fuel. Not because you're copying, but because you're seeing connections others miss.
We just went through a complete system for content creation. Not a complicated machine, but a simple, repeatable process that solves the biggest problem you face: not knowing what to say and how to say it.
Here's what you now have:
Remember: 99% of people using AI will never do what I showed you. They'll take the first draft and post it. They'll sound like everyone else. They'll wonder why their content doesn't connect.
You're going to spend five extra minutes making it sound cool. That's it. Five minutes to transform generic AI output into something that sounds like you on your best day. That's what separates you from everyone else drowning in the sea of AI-generated sameness.
We named it oJoy for a reason. Content creation shouldn't feel like pulling teeth. When you're happy and having fun with it, that energy transfers into your work. Your vocabulary gets richer. Your ideas flow better. Your personality shines through.
So don't aim for perfect. Aim for done, then make it sound cool. Have conversations with Project Shepherd like you're talking to a friend who's helping you brainstorm. Feed it your knowledge and let it help you see connections you missed.
Go open oJoy right now. Start a new chat in Project Shepherd. Either paste the 119-topic prompt or just tell it what you need help with. Give yourself 20 minutes to create your first piece of content following this system.
Then tomorrow, do it again. But this time, feed it some of your own content first. Watch how much faster and better it gets.
Within a week, you'll have a content machine that runs on your expertise and sounds like you. Within a month, you'll wonder how you ever struggled with content creation.
The system works. The only question is whether you'll actually use it.